If you find negative feedback about your company from a dissatisfied customer on online reputation service, such as Rep Digger, you should respond to it on behalf of the company, replacing the emotional tone of the conversation for constructive. Ask for details. Instruct employees to find information about the purchase, verify the correctness of the claim and evaluate the company's ability to recover damages. Describe the possible solutions to the client or explain the company's position. When the problem is resolved, it will be necessary to motivate the client to edit or delete the negative review.